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Business Skills
If you are going to sell art jewelry, there is a lot more to know than just how to make it.
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Sales & Marketing
Galleries & Other Retail Outlets
Shows & Other Direct Sales Venues
The Web
Digital Images
Administration
Insurance
Security
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Sales & Marketing
(promotion, presentation, pricing, closing, sales venues, market research, etc)
- General / Overviews
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 Arts Marketing 101 (Survival Tips For Mercenary Artists) - Elizabeth Berrien
- How To Get Free Exposure - Johanne Brunet
- Providing Good Customer Service - Mary Harvey
- Marketing Collateral
- Starting Up On An Absolute Shoestring - Elizabeth Berrien, aka Auntie Social
- Electronic Brochure - Promote Your Business With A Web Site - Mary Harvey
- Your Portfolio - Mary Harvey
- The Importance of a Mailing List - Mary Harvey
- Writing an Artist Statement - Dianne Karg Baron
- Putting Together a Portfolio Submission Package - Dianne Karg Baron
- Pricing
- Pricing: Retail, Wholesale and the Whole Dang Swamp - Elizabeth Berrien
- "How Long Did That Take You?" - Elizabeth Berrien, aka Auntie Social
- External Links
- Artist Statement
- Art Business - Your Artist Statement: Explaining the Unexplainable
- Art Business - Writing Your Artist Statement
- Art Business - Keep Your Artist Statement Short and Clear
- Artists Foundation - How to Write an Artist Statement with Examples
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Galleries & Other Retail Outlets
(3rd party sales)
- Selling Your Jewelry in Galleries or Stores - Mary Harvey
- Gallery Sales: Consignment and Other Options - Elizabeth Berrien, aka Auntie Social
- Gallery Basics: Diplomatic Liaisons 101 - Elizabeth Berrien, aka Auntie Social
- Gallery Sales: Universal Pratfalls & The Avoidance Thereof - Elizabeth Berrien
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Shows & Other Direct Sales Venues
(finding, jurying, applying, set-ups, checklists, etc)
Note: Also see the articles under Exhibiting
- An Introduction to Craft Shows - Mary Harvey
- Security at Shows - Mary Harvey
- Trunk Shows - Mary Harvey
- The Fairs: Market Research for Fun & Profit - Elizabeth Berrien, aka Auntie Social
- Show Resources - Links to Other Web Sites
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The Web
(technical information, venues, etc)
- General / Overviews
- Do I Need A Website? - Nancy Fortenberry
- Getting on the Web: A Novice's Perspective - Sue Espy
- Introduction to Web Sites (Creating a Web Site From Scratch) - Mary Harvey
- Hosting Resources - Links to Other Web Sites
Basics- Domain Names
- Domain Resources - Links to Other Web Sites
- "Trademark" Your Domain Name - Bad Experiences
- Writing For The Web
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- Keywords/MetaTags
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- HTML
- HTML - Hyper Text Markup Language: A Novice's Perspective - Sue Espy
- HTML Tags: The Most Commonly Needed - Sue Espy
- HTML Resources - Links to Other Web Sites
- CSS
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- StatCounters
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Advanced- Creating Sites From Scratch
Auction Venues & Related Stores- Selling with eBay Auctions - Cheryl Coccaro
Web Marketing
(Getting found by search engines, "pay-for-click" programs, etc.)- Generating Web Site Traffic - Sten Korneliussen
- Web Marketing Resources - Links to Other Web Sites
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Digital Images
(cameras, software, editing, etc)
- Photographing Your Jewelry: A Novice's Perspective - Sue Espy
- Taking Good Jewelry Pictures - Mary Harvey
- Preparing Images for Jurying - Dianne Karg-Baron
- Photo Resources - Links to Other Web Sites
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Administration
(budgeting, planning, bookkeeping, tax records, inventories, taxes, etc)
- General
- Creating a Business Plan - Cynthia Ryder
- Business Resources - Links to Other Web Sites
- Home Offices
- Working At Home - Elizabeth Berrien, aka Auntie Social
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Insurance
(Liability Insurance, Property Insurance, etc)
- Insurance - Is It Necessary? - Mary Harvey
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Security
(keeping yourself and your inventory safe)
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